Arturo de la Guardia — Senior Product Designer
Designing products that turn complexity into clear decisions
11+ years turning product challenges into clear, scalable experiences
About me
I'm a Senior Product Designer with 11+ years of experience across consumer products and B2B SaaS.
I've worked on social platforms, fantasy football and sustainability software — often on products where complex systems, user behaviour and business needs need to come together clearly.
Years of experience
11+
Product experience
B2B + B2C
Product lifecycle
0→1 + Legacy
Cross-platform design
Web · Mobile · App
Fluent in
English · German · Spanish · Catalan
Based in
Cologne, Germany
How I turn problems into product decisions
I focus on making complex systems understandable and actionable, balancing user needs, business goals, and technical constraints.
My process adapts to the problem, but the principles behind it stay consistent: understand the context, focus on what matters, explore deliberately, validate early and keep refining after launch.
Framing the problem
Aligning with stakeholders and exploring user needs to define the right problem.
Thinking in systems
Designing with the full product ecosystem in mind – not just individual screens.
Aligning user & business
Balancing user needs with business goals to create meaningful outcomes.
Simplifying complexity
Turning complex systems into clear, intuitive, and usable experiences.
Enabling clear decisions
Helping users understand information and take confident actions.
Iterating & validating
Validating ideas early through feedback, testing, and continuous iteration.
Products I've helped shape
Over the past 11+ years, I've worked on products with very different audiences, business models and levels of complexity. Here are the products and some of the challenges I've worked on along the way.
Senior Product Designer · 2024–2026
B2B SaaS · Sustainability & ESG
At Planted, I worked on Impact OS, helping sustainability teams turn complex ESG data, goals and initiatives into clearer decisions and measurable action.
Product Designer · 2018–2024
Consumer · Fantasy Football
At Comunio, I spent six years evolving a long-running fantasy football product used by highly engaged communities across multiple markets. The work ranged from redesigning the core experience without alienating long-time users to creating new ways of experiencing football in real time.
UX Designer · 2014–2017
Consumer · Social Platform
At Bildkontakte, I worked across acquisition, communication and social interaction for a platform focused on helping people meet and connect.
Let's build something useful together
If you're working on a product with an interesting problem to solve, I'd be happy to hear about it.